"The world’s first convention to facilitate branD deals in person"
About Athletecon
AthleteCon is the ultimate brand-building convention for athletes. From hands-on workshops with leaders at META, Snapchat, TikTok, Canva, and YouTube to live content competitions that made history as the first convention ever to facilitate NIL deals in person, AthleteCon goes beyond education it creates opportunity. Athletes walk away with brand deals, paid internships, and career connections awarded live at the Pink Turf Suits & Sneakers Awards Night. For athletes, universities, brands, and industry leaders, this is the room you can’t afford to miss.
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Featured In
Our Proud Partner The Livvy Fund
The Livvy Fund is a groundbreaking initiative led by Olivia Dunne, the most-followed NCAA athlete with over 15 million social media followers and a proven track record in building a powerful personal brand. The fund is dedicated to educating and empowering female athletes, providing them with the tools and knowledge to navigate the Name, Image, and Likeness (NIL) landscape while growing their personal brands. By connecting high-quality brand partners with female athletes who possess exceptional social media skills and deeply engaged communities, the Livvy Fund addresses a critical gap in the NIL space— where female athletes currently represent only a small percentage of the opportunities being awarded. This partnership-driven approach not only enhances brand visibility but also fosters meaningful, impactful collaborations that amplify the voices of female athletes, paving the way for a more equitable future in sports and branding.
What To Expect
Hands on Content Creation workshops
Learn from industry experts like Sam Green, TikTok, META, Snapchat, and CANVA with brand products in your hands.
Content Creation Competition
Create content with brand products for the chance to win NIL Deals
Land NIL Deals
Brands select their favorite content from the competition and sign them to NIL Deals Network with Brands
Pink Turf Suits and Sneakers awards night
AthleteCon Creator Awards and LIVE NIL deal selection.
Administration / Collectives
College administration and collectives, learn how to resource your athlete to dominate the NIL space and bring more eyes to your school through AdminCon, an educational portion of AthleteCon dedicated just for you.
Apply for awards
Featured Speakers
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SAM GREEN
From coaching Nike and Meta NIL programs to partnering with brands like JBL, Marriott, and top universities such as Texas and UCLA, former ESPN editor and founder of AthleteCon, Sam is the go-to content creator for athletes.
JULZ DUNNE
From leading national brand campaigns for Crocs, Nautica, and Vuori to masterminding the biggest NIL brand, The Livvy Brand, Julz brings a wealth of expertise to AthleteCon.
RICO INCARNATI
From working with media legends Mel Robbins and Gary Vee to helping businesses grow through social, Enrico brings years of experience in trends and brand monetization.
DAVID PUENTES
Having worked at TikTok and Snapchat, and with partners like Uber, Gatorade, Amazon, C4, and more, David brings a diverse background in digital innovation.
