For
Schools

When?

June 3rd 4th and 5th 2026

Where?

Sahara Las Vegas 12300 Sahara blvdLas Vegas, Nevada
The SAhara

Athletes

Brands

Athletes  Details

Athletes to secure your spot purchase $200 ticket.  Includes:

  • 3-night stay at the Sahara Las Vegas (double occupancy with another student-athlete)
  • Athlete meals not included.
  • Flights (must be booked by the institution or student)

Ground Transportation

  • Shuttle service between the airport and the Sahara will be provided at the following times: Wednesday, June 3rd: 9:00 AM – 7:00 PM  Saturday, June 6th: 9:00 AM – 5:00 PM
  • Anyone arriving outside these windows will be responsible for arranging their own transportation

Admin  Details

College Administration Ticket includes: Three nights of hotel accommodations

Transportation to and from the airport (Travel to Las Vegas and food not included)

  • 15% off food and drinks at Sahara Las Vegas restaurants Once a ticket is purchased, AthleteCon will automatically reserve your hotel room.

Student-Athletes Cost: $200 per student-athlete Includes:

  • 3-night stay at the Sahara Las Vegas (double occupancy with another student-athlete) Athlete meals Not Included: Flights (must be booked by the institution or student)

Ground Transportation (Athletes & Administrators)

  • Shuttle service between the airport and the Sahara will be provided at the following times: Wednesday, June 3rd: 9:00 AM – 7:00 PM   Saturday, June 6th: 9:00 AM – 5:00 PM

Anyone arriving outside these windows will be responsible for arranging their own transportation

  • College Administrators, we've designed an educational track just for you! Gain actionable insights on how to better support your athletes, strengthen your athletic department, and implement best practices to thrive in the NIL space. Plus, enjoy dedicated networking opportunities with fellow administrators, industry experts, and leading brands.

FAQ

Hands on brand building workshops

Learn from industry experts like Sam Green, TikTok, META, Snapchat, and CANVA with brand products in your hands.

Content Creation Competition

Create content with brand products for the chance to win NIL Deals.

Land NIL Deals

Brands select their favorite content from the competition and sign them to NIL Deals Network with Brands.

Pink Turf Suits and Sneakers awards night

Dress up and step onto the Pink Turf for the AthleteCon Creator Awards & LIVE NIL Deal Selection.

Administration / Industry Experts

College administrators and industry experts learn how to equip your athletes, universities, or businesses to dominate the NIL space and bring more visibility to your school or business. This dedicated educational track at AthleteCon is built just for you.

Frequently Asked Questions

TRAVEL & TRANSPORTATION

  • How do I get from the airport to the Sahara Hotel?

    Student-athletes and administrators arriving by plane will be greeted at the airport pickup location. Upon landing, athletes should call the designated shuttle number with their terminal and location details. Shuttles will transport them directly to the Sahara Hotel, where they will check in, receive their room assignment, and be given their AthleteCon itinerary. Shuttles will run every 15 minutes from 8:00 AM – 7:00 PM daily. If you arrive outside this window, you are responsible for arranging your own transportation.

  • When should I arrive and depart for AthleteCon?

    Arrival: Wednesday, June 3rd, in time for the Welcome Party (8:00 – 10:30 PM). Please plan travel to ensure you don’t miss this kickoff event.

    Departure: Saturday, June 6th. The Pink Turf Suits & Sneakers Awards Night runs late on June 5th, so plan flights for the following morning. Departure shuttles will run from 4:00 AM – 6:00 PM on June 6th.

  • What if I’m driving to the event?

    On-site parking is available. Standard parking fees may apply.

LODGING

  • Is there a hotel room block for AthleteCon?

    Yes. A booking link will be available on the AthleteCon website for athletes, administrators, and guests. Space is limited, so book early to secure your room.

  • How are rooms assigned?

    Athletes: Double occupancy (two queen beds).

    Guests & Administrators: Private rooms (one king bed).

FOOD & REFRESHMENTS

  • Will meals be provided?

    Yes, meals are included for athletes. Guests and administrators are responsible for their own meals but will receive a 15% discount at all Sahara restaurants.

  • Will there be snacks at the event?

    Yes. Snacks and refreshments will be available for all athletes and guests throughout the event.

SCHEDULE & EVENTS

  • Where can I find the full event schedule?

    The complete AthleteCon schedule will be posted on the official website. (TBD – please check back.)

  • What special events should I prepare for?

    Welcome Party: June 3rd, 8:00 – 10:30 PM.
    Awards Night (Pink Turf Suits & Sneakers): June 5th, late evening.

ATHLETE SELECTION & REQUIREMENTS

  • How do I get selected for AthleteCon?

    Athletes may purchase tickets, which include hotel stay, meals, and transportation to/from the airport (flights not included). Athletes may also apply on the AthleteCon website for the chance to have their stay covered.

    Eligibility requirements:
    - Must have at least one semester of NCAA eligibility remaining OR have graduated within one year of AthleteCon.
    - Must actively post content on social media demonstrating a commitment to brand building prior to the event.

  • What are athlete requirements during AthleteCon?

    - Tag and collaborate with the official AthleteCon account.
    - Tag the Sahara Hotel in event-related content.
    - Highlight and collaborate with sponsored brands whenever possible.

  • How are awards determined?

    Award criteria will be announced closer to the event.

DRESS CODE

  • What is the dress code for athletes, attendees, and administrators?

    June 3 – Welcome Party: Elevated cocktail casual. Stylish but not overly formal.
    Women: Short dresses, suits, or dressy jeans with a nice top.
    Men: Slacks with a collared shirt or dressy casual outfit.
    Businesses will be present, so look polished and professional without going black tie.

    June 4 – Conference Day: Business casual. Comfortable, professional attire for a full day of sessions.
    June 5 – Morning Sessions: Business casual.
    June 5 – Awards Night (Pink Turf Suits & Sneakers): Statement event. Bring your best suits, dresses, and sneakers.

ADMINISTRATOR INFORMATION

  • Is there a schedule for administrators?

    Yes. A detailed administrator schedule will be available on the Admin page of the AthleteCon website.