"The world’s first convention to facilitate branD deals in person"
About Athletecon
AthleteCon is the ultimate brand-building convention for athletes. From hands-on workshops with leaders at META, Snapchat, TikTok, Canva, and YouTube to live content competitions that made history as the first convention ever to facilitate NIL deals in person, AthleteCon goes beyond education it creates opportunity. Athletes walk away with brand deals, paid internships, and career connections awarded live at the Pink Turf Suits & Sneakers Awards Night. For athletes, universities, brands, and industry leaders, this is the room you can’t afford to miss.
Welcome to Athletecon 3.O
June 3rd 4th and 5th 2026
Group Room Rate
Room block limited availability
" General Admission "
Click Here to book your 3 night stay
Athletes and Administration get in free !
Your tickets covers your 3-night stay at the sahara las vegas
Once Athletes and Administration Purchase Their Ticket Athletecon Will Reserve Their Hotel For Them
Purchase Tickets
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Institution - Early Bird
Institution - Early Bird
Price : $199.00
Price : $199.00
Get TicketGet TicketInstitution - Early Bird
Institution - Early Bird
Price : $199.00
Price : $199.00
Get TicketGet TicketInstitution - Early Bird
Institution - Early Bird
Price : $199.00
Price : $199.00
Get TicketGet TicketInstitution - Early Bird
Institution - Early Bird
Price : $199.00
Price : $199.00
Get TicketGet TicketAthletecon Over
The YEars
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Our Proud Partner The Livvy Fund
The Livvy Fund is a groundbreaking initiative led by Olivia Dunne, the most-followed NCAA athlete with over 15 million social media followers and a proven track record in building a powerful personal brand. The fund is dedicated to educating and empowering female athletes, providing them with the tools and knowledge to navigate the Name, Image, and Likeness (NIL) landscape while growing their personal brands. By connecting high-quality brand partners with female athletes who possess exceptional social media skills and deeply engaged communities, the Livvy Fund addresses a critical gap in the NIL space where female athletes currently represent only a small percentage of the opportunities being awarded. This partnership-driven approach not only enhances brand visibility but also fosters meaningful, impactful collaborations that amplify the voices of female athletes, paving the way for a more equitable future in sports and branding.
What To Expect
Hands on brand building workshops
Learn from industry experts like Sam Green, TikTok, META, Snapchat, and CANVA with brand products in your hands.
Content Creation Competition
Create content with brand products for the chance to win NIL Deals.
Land NIL Deals
Brands select their favorite content from the competition and sign them to NIL Deals Network with Brands.
Pink Turf Suits and Sneakers awards night
Dress up and step onto the Pink Turf for the AthleteCon Creator Awards & LIVE NIL Deal Selection.
Administration / Industry Experts
College administrators and industry experts learn how to equip your athletes, universities, or businesses to dominate the NIL space and bring more visibility to your school or business. This dedicated educational track at AthleteCon is built just for you.
Apply for awards
Frequently Asked Questions
TRAVEL & TRANSPORTATION
How do I get from the airport to the Sahara Hotel?
Student-athletes and administrators arriving by plane will be greeted at the airport pickup location. Upon landing, athletes should call the designated shuttle number with their terminal and location details. Shuttles will transport them directly to the Sahara Hotel, where they will check in, receive their room assignment, and be given their AthleteCon itinerary. Shuttles will run every 15 minutes from 8:00 AM – 7:00 PM daily. If you arrive outside this window, you are responsible for arranging your own transportation.
When should I arrive and depart for AthleteCon?
Arrival: Wednesday, June 3rd, in time for the Welcome Party (8:00 – 10:30 PM). Please plan travel to ensure you don’t miss this kickoff event.
Departure: Saturday, June 6th. The Pink Turf Suits & Sneakers Awards Night runs late on June 5th, so plan flights for the following morning. Departure shuttles will run from 4:00 AM – 6:00 PM on June 6th.
What if I’m driving to the event?
On-site parking is available. Standard parking fees may apply.
LODGING
Is there a hotel room block for AthleteCon?
Yes. A booking link will be available on the AthleteCon website for athletes, administrators, and guests. Space is limited, so book early to secure your room.
How are rooms assigned?
Athletes: Double occupancy (two queen beds).
Guests & Administrators: Private rooms (one king bed).
FOOD & REFRESHMENTS
Will meals be provided?
Yes, meals are included for athletes. Guests and administrators are responsible for their own meals but will receive a 15% discount at all Sahara restaurants.
Will there be snacks at the event?
Yes. Snacks and refreshments will be available for all athletes and guests throughout the event.
SCHEDULE & EVENTS
Where can I find the full event schedule?
The complete AthleteCon schedule will be posted on the official website. (TBD – please check back.)
What special events should I prepare for?
Welcome Party: June 3rd, 8:00 – 10:30 PM.
Awards Night (Pink Turf Suits & Sneakers): June 5th, late evening.
ATHLETE SELECTION & REQUIREMENTS
How do I get selected for AthleteCon?
Athletes may purchase tickets, which include hotel stay, meals, and transportation to/from the airport (flights not included). Athletes may also apply on the AthleteCon website for the chance to have their stay covered.
Eligibility requirements:
- Must have at least one semester of NCAA eligibility remaining OR have graduated within one year of AthleteCon.
- Must actively post content on social media demonstrating a commitment to brand building prior to the event.What are athlete requirements during AthleteCon?
- Tag and collaborate with the official AthleteCon account.
- Tag the Sahara Hotel in event-related content.
- Highlight and collaborate with sponsored brands whenever possible.How are awards determined?
Award criteria will be announced closer to the event.
DRESS CODE
What is the dress code for athletes, attendees, and administrators?
June 3 – Welcome Party: Elevated cocktail casual. Stylish but not overly formal.
Women: Short dresses, suits, or dressy jeans with a nice top.
Men: Slacks with a collared shirt or dressy casual outfit.
Businesses will be present, so look polished and professional without going black tie.
June 4 – Conference Day: Business casual. Comfortable, professional attire for a full day of sessions.
June 5 – Morning Sessions: Business casual.
June 5 – Awards Night (Pink Turf Suits & Sneakers): Statement event. Bring your best suits, dresses, and sneakers.
ADMINISTRATOR INFORMATION
Is there a schedule for administrators?
Yes. A detailed administrator schedule will be available on the Admin page of the AthleteCon website.
